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UCF - Graduate Program Handbooks 2017-2018

Program Info

Last Updated 2017-02-17
Management MSM

Business Analytics

Together, the Graduate Student Handbook and your graduate program handbook should serve as your main guide throughout your graduate career. The Graduate Student Handbook includes university information, policies, requirements and guidance for all graduate students. Your program handbook describes the details about graduate study and requirements in your specific program. While both of these handbooks are wonderful resources, know that you are always welcome to talk with faculty and staff in your program and in the Graduate College.

The central activities and missions of a university rest upon the fundamental assumption that all members of the university community conduct themselves in accordance with a strict adherence to academic and scholarly integrity. As a graduate student and member of the university community, you are expected to display the highest standards of academic and personal integrity.

Here are some resources to help you better understand your responsibilities:


Congratulations on your acceptance into the University of Central Florida’s Professional Masters in Management (PMSM) Program.  At this time, I would like to congratulate and welcome you on behalf of the faculty and staff of the College of Business Administration. We are pleased and excited about both the quality and diversity of the men and women who are joining this class. We know you will be proud to be a part of such an accomplished and dynamic group. The richness of experience and backgrounds that you and your classmates bring to the College will be a benefit to everyone involved with the PMSM Program. We are here to support you as you progress through the program. 

Dr. Robert Porter, Executive Director


The Business Analytics track in the Professional Master of Science in Management (PMSM/BA) provides students with the specialized skills necessary to respond to challenges of the new data intensive, decision-making business world of today. Students become business analysts skilled in the collection, management, analysis, interpretation and application of data to aid in more informed and successful business decisions. Skills learned in this degree are applicable across industries and organizations whether they be large or small, for-profit or nonprofit.

Required Courses—15 Credit Hours 

Students take five courses from the courses listed below.

  • MAN 6325 Applied Research Tools (3 credit hours)
  • MAN 6305 Human Resources Change Management (3 credit hours)
  • MAN 6915 Applied Field Project (6 credit hours)
  • MAN 6245 Organizational Behavior and Development (3 credit hours)
  • GEB 6895 Business Intelligence (3 credit hours)
  • QMB 6755 Models for Business Decisions (3 credit hours)
  • MAN 6311 Advanced Topics in Human Resources Management (3 credit hours)

Business Analytics Specialization—15 Credit Hours

  • STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours)
  • STA 6714 Data Preparation (3 credit hours)
  • STA 5703 Data Mining Methodology I (3 credit hours)
  • STA 6704 Data Mining Methodology II (3 credit hours)
  • MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours)

Course Sequence

The Professional MSM Business Analytics Track is a 10-course program. The courses are pre-selected and set in a lock-step sequence.

Session 1

  • GEB 6895 Business Intelligence (3 credit hours):  Study of the sources, acquisition, warehousing, analysis, and application of data pertaining to business decision-making in the firm.
  • MAN 6325 Applied Research Tools (3 credit hours):  Development of applied qualitative and quantitative research skills for collecting, analyzing and reporting data to organizations. 

Session 2

  • QMB 6755 Models for Business Decision Making (3 credit hours):  Examines quantitative techniques useful for the solution of business problems. Mathematical model building to aid the decision-making process is stressed. Techniques applied through case analysis.
  • STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours):  Use of SAS and other statistical software packages; data manipulation; graphical data presentation; data analysis; creating analytical reports. 

Session 3

  • STA 6714 Data Preparation (3 credit hours):  Data exploration, variable selections, variable clustering, missing value imputation, high dimensional categorical variable smoothing/clustering, text data preparation and time series data preparation. Additional data preparation topics associate with data mining and big data techniques will also covered. The SAS Enterprise Miner (R or Python) will be used.
  • STA 5703 Data Mining Methodology I (3 credit hours):  Supervised data mining tools such as decision trees, random forest, support vector machine, regression including Ridge, Lasso, Elastic Net and Least Angle, and neural network fundamental will be covered. The SAS Enterprise Miner (R or Python) will be used. 

Session 4

  • STA 6704 Data Mining Methodology II (3 credit hours):  Unsupervised learning methods such as cluster analysis, link analysis and association analysis will be covered. In addition, newly developed mining tools such as text mining, network analysis, advance neural network and time series clustering will also be covered. The SAS Enterprise Miner (R or Python) will be used.
  • MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours):  Study of a variety of data-driven models and techniques used to understand customers, improve results, and facilitate strategic decision making. 

Session 5

  • MAN 6915 Applied Field Project (3 credits hours):  Applies how to use data and appropriate software tools learned earlier in the program to a business setting.
  • MAN 6721 Applied Strategy and Business Policy (3 credit hours):  Integrates the various functional disciplines in business administration. It focuses on the theories and frameworks in the field of strategic management.

Capstone Course

The Master of Science in Management/Business Analytics (PMSM/BA) capstone course, MAN 6915 Applied Field Project, is required for all PMSM/BA students. This capstone course applies concepts, theories and methods learned earlier in the program to organizational problems in business settings.

    Additional Program Requirements

    Any student enrolled in a College of Business Administration master's degree program who earns more than two final course grades below a B- will be dismissed from the program and retention plans will not be supported by the College of Business Administration.

    Timeline for Completion

    The PMSM is a 20-month, limited class size, cohort program that meets two evenings a week from 6:00 p.m.-9:50 p.m

    Graduate Research

    UCF has three fundamental responsibilities with regard to graduate student research. They are to (1) support an academic environment that stimulates the spirit of inquiry, (2) develop the intellectual property stemming from research, and (3) disseminate the intellectual property to the general public. Students are responsible for being informed of rules, regulations and policies pertaining to research. Below are some general policies and resources.

    Research Policies and Ethics Information: UCF's Office of Research & Commercialization ensures the UCF community complies with local, state and federal regulations that relate to research. For polices including required Institutional Review Board (IRB) approval when conducting research involving human subjects (e.g. surveys), animal research, conflict of interest and general responsible conduct of research, please see their website: > Compliance.

    UCF’s Patent and Invention Policy: In most cases, UCF owns the intellectual property developed using university resources. The graduate student as inventor will according to this policy share in the proceeds of the invention. Please see the current UCF Graduate Catalog for details: > Policies > General Graduate Policies.

    Financial Support

    Students with qualifying assistantships or university-wide fellowships will receive financial packages that include an assistantship or fellowship stipend, tuition remission, and health insurance. Qualifying fellowships are accompanied by tuition waivers. Qualifying assistantships include single appointments of at least .50 FTE (20 hrs/week) or two appointments of at least .25 FTE (10 hrs/week). Tuition remission is in the form of either tuition waivers or tuition payments that cover in-state (resident) tuition. Non-resident students with financial packages are not charged out-of-state tuition or the non-resident financial aid fee.

    For additional information about funding for graduate school, please visit the Funding for Graduate School section of the College of Graduate Studies Students website.

    If you are interested in applying for loans or externally funded need-based awards, visit the Office of Student Financial Assistance website at and complete the Free Application for Federal Student Aid (FAFSA), which is available January 1, each year.

    Graduate Student Associations

    Business-related student organizations (or associations) provide a voice for business students in the College of Business Administration.  For a listing of student organizations for business students visit the Student Organizations webpage on the College of Business Administration website.

    Graduate Student Association (GSA)

    The Graduate Student Association (GSA) is UCF’s graduate organization committed to enrich graduate students’ personal, educational and professional experience. To learn more or get involved, please visit

    Professional Development

    Executive Development Center

    The Executive Development Center offers programs that range from broad-based professional development to topic-specific workshops. Distinguished UCF faculty and leading practitioners teach these certificate and non-degree programs that train participants in the areas of branding, finance, leadership, and strategy. For additional information, please visit

    Faculty Center for Teaching and Learning

    The Faculty Center for Teaching and Learning (FCTL) promotes excellence in all levels of teaching at the University of Central Florida. To that end, they offer several programs for the professional development of Graduate Teaching Assistants at UCF.

    GTA Training (mandatory for employment as a GTA)

    This training provides information and resources for students who will be instructors in a two-day workshop. The seminars cover a variety of topics, including course development, learning theories, lecturing, and academic freedom. Those interested in additional training can also attend an optional training session that normally follows the mandatory training.

    Preparing Tomorrow's Faculty Program

    This certificate program (12-weeks) consists of group and individualized instruction by Faculty Center staff and experienced UCF professors. Textbooks and materials are provided.

    For more information Events > GTA Programs section of the Faculty Center for Teaching and Learning website or call 407/823-3544.

    Pathways to Success Workshops

    Coordinated by the College of Graduate Studies, the Pathways to Success program offers the following free development opportunities for graduate students including workshops in Academic Integrity, Graduate Grantsmanship, Graduate Teaching, Personal Development, Professional Development, and Research. For more information and how to register, please visit

    Graduate Research Forum

    The Gradute Research Forum will feature poster displays representing UCF’s diverse colleges and disciplines. The Forum is an opportunity for students to showcase their research and creative projects and to receive valuable feedback from faculty judges. Awards for best poster presentation in each category will be given and all participants will receive recognition.

    The College of Graduate Studies and the Graduate Student Association invite all UCF students, community, and employers to attend the Graduate Research Forum. For more information, visit the Graduate Research Forum webpage or contact

    Graduate Excellence Awards

    Each year, the College of Graduate Studies offers graduate students who strive for academic and professional excellence the opportunity to be recognized for their work. Please visit the College of Graduate Studies, Graduate Awards webpage for a listing of awards and application requirements.


    Students should take opportunities to present a poster or a topic of research at a conference. To obtain financial support to present at a conference (other than through your program) or to engage in comparable creative activity at a professional meeting, visit the Graduate Travel Support section at

    For information about the Council of Southern Graduate Schools (CSGS) thesis and dissertation awards, see their website:> Awards.

    For grant-proposal writing resources:

    Job Search

    Career Services and Experiential Learning

    UCF’s Career Services department offers a wide range of programs and services designed to assist graduate students. These services include evaluation and exploration of career goals, preparation for the job search and job search resources. To learn more, visit their website at



    Plagiarism is the act of taking someone else’s work and presenting it as your own. Any ideas, data, text, media or materials taken from another source (either written or verbal) must be fully acknowledged.a) A student must not adopt or reproduce ideas, opinions, theories, formulas, graphics, or pictures of another person without acknowledgment.b) A student must give credit to the originality of others whenever:

    1. Directly quoting another person's actual words, whether oral or written;
    2. Using another person's ideas, opinions, or theories;
    3. Paraphrasing the words, ideas, opinions, or theories of others, whether oral or written;
    4. Borrowing facts, statistics, or illustrative material; or
    5. Offering materials assembled or collected by others in the form of projects or collections without acknowledgment.

    When using the ideas, opinions, theories, formulas, graphics, or pictures of another, students must give credit to the original source at the location or place in the document where that source's material is found as well as provide bibliographic information at the end of the document. When students are verbally discussing the ideas, opinions, theories, formulas, graphics, or pictures of another, they must give credit to the original source at the time they speak about that source. In this manner, students must make clear (so there is no doubt) within their written or verbal materials, which parts are gained from other sources, and which are their own original ideas, theories, formulas, graphics, and pictures.The Office of Student Conduct has a set of criteria that determines if students are in violation of plagiarism. This set of criteria may be set to a higher standard in graduate programs. Therefore, a student may not be found in violation of plagiarism by the Office of Student Conduct, but a professor or program requiring higher standards of attribution and citation may find a student in violation of plagiarism and administer program level sanctions. The standard in doctoral programs should be the highest as students earning these degrees are expected to be experts in their fields and producing independent work that contributes knowledge to their discipline.

    Example of Material that has been appropriately cited:

    Paraphrased Material

    Source: Osborne, Richard, ed. How to Grow Annuals. 2nd ed. Menlo Park: Lane, 1974. Print. Page 24: As a recent authority has pointed out, for a dependable long-blooming swatch of soft blue in your garden, ageratum is a fine choice. From early summer until frost, ageratum is continuously covered with clustered heads of fine, silky, fringed flowers in dusty shades of lavender-blue, lavender-pink or white. The popular dwarf varieties grow in mounds six to twelve inches high and twelve inches across; they make fine container plants. Larger types grow up to three feet tall. Ageratum makes an excellent edging.

    Use and Adaptation of the Material:

    You can depend on ageratum if you want some soft blue in your garden. It blooms through the summer and the flowers, soft, small, and fringed, come in various shades of lavender. The small varieties which grow in mounds are very popular, especially when planted in containers. There are also larger varieties. Ageratum is good as a border plant (Osborne 24).


    The writer has done a good job of paraphrasing what could be considered common knowledge (available in a number of sources), but because the structure and progression of detail is someone else’s, the writer has acknowledged the source. This the writer can do at the end of the paragraph since he or she has not used the author’s words.

    The above example was provided by Northwestern University.

    Northwestern University, Sept. 2016. “Academic Integrity: A Basic Guide.” Accessed 20 September 2017.

    For more information about Academic Honesty, Click here.

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